Purrfect Snacks - Cat Food Branding Identity
About the Brand
Purrfect Snacks is a new cat food brand that offers wholesome and healthy snacks for our feline friends. Purrfect Snacks offers a range of cat treats made from natural ingredients that are both healthy and delicious. All Purrfect Snacks treats are made from real meat, with no fillers, artificial flavors, or preservatives. The treats are also grain-free, making them an ideal option for cats with dietary restrictions or grain allergies.
BRAND KEYWORDS:
- FUN & PLAYFUL
- BOLD & COLORFUL
- CARING & NURTURING
- FRIENDLY & APPROACHABLE
Target Audience:
Cat owners who prioritize their cats’ health and wellbeing. They are conscious consumers looking for natural, nutritious, grain-free cat treats that their feline friends will love. They want to provide their cats with high-quality food free from harmful additives and preservatives.
Our Design Solution:
For Purrfect Snacks, we aimed to capture the playful and whimsical nature of the brand by using a wide range of bright colors and fun hand-drawn cat-themed illustrations. The color palette consists of vibrant purple, orange, blue, and green hues, evoking a sense of energy and fun.
We create organic customized letterforms to communicate the brand’s approachable and playful vibe.
The top of the letter „P“ is formed as a cat ear, and the end of the letter forms the shape of a cat tail. This added a whimsical vibe to the logo and brand itself.
Project scope:
- Brand Identity (logos, color palette, typography)
- Pattern Design
- Instagram post and story templates
- Illustrations
- Collateral (thank you, business card, loyalty card)
